Hear two of the most seasoned and high-energy thought leaders in P2P insights debate the most important components within today's crazy mix of available insights and preview the shape of things to come in an increasingly databased-omnichannel retail. Examples will include P2P insights across a wide range of categories – from beverages to tech to fashion to OTC to auto – to showcase how cutting-edge brands are throwing away their traditional techniques and weaving in neuroscience, social media and passive metering with new takes on quantitative investigation to take a behavioral science approach to all things shopper. All levels will benefit from this refreshing take on ways to better learn about tomorrow's shoppers in-store, online and along the way. Attendees will:
- Gain a clear understanding of how the P2P insights game is changing faster than we can spell data.
- Attain pragmatic hands-on advice from leading brands on how they are rethinking their world of shopper insights.
- Discover actionable recommendations on how to gain the right insights better, faster and for greater actability at retail.