The Friendsgiving holiday program is a great example of how Campbell Soup Company/Pepperidge Farm (CSC/PF) collaboratively drove leadership with Target. CSC/PF identified a key insight leading to a focus on the incremental Friendsgiving white space and differentiating Target from the marketplace. The strategy was to use targeted media to connect with the millennial guest to inspire Friendsgiving celebrations and promote meal solutions. For many, it was their first time hosting. The landing page featured classic recipes with a twist and drove conversion with Cartwheel offers. Attendees will:
- Learn to identify a “white space” opportunity from a key insight.
- Understand ways to take an existing program to the next level year and after year by staying abreast of the industry and building best-in-class relationships.
- Discover ideas for elevating the strategic partner status that extends into existing programs as well as new territories.