When three unique categories come together to create one meaningful solution that delivers more value and impact in a key occasion, the result is powerful. It takes a lot of coordination, communication and creativity to deliver a winning solution. Learn how Anheuser-Busch, Smithfield Foods and Kingsford teamed to deliver a winning activation for Walmart during the key summer grilling season. The sum was greater than it parts and everyone — manufacturer, retailer and customers — won. Understand what it took to deliver a record-breaking performance that made Walmart a true destination for entertaining during the summer months. Attendees will:
- Learn to effectively evaluate the right types of partnerships to ensure harmony and impact for all parties.
- Understand how to jointly plan for the greatest impact and earn incremental merchandising and customer support.
- Coordinate joint sell-in across multiple aisles in the complex systems of the world’s largest retailer.