Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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The Future of Insights: Building an Insights Capability to Lead the Change

A4
Date and Time: 
Wednesday, September 27, 2017 - 3:00pm to 3:45pm
Track: 
Insights to Activation

The rate of change today is the slowest you will ever experience! Technological advancements, the blurring of consumer and shopper, niche brands accelerating speed to market, new retail formats and transformative commerce are wreaking havoc on a company’s ability to deeply understand its customers’ needs and deliver upon them to exceed expectations and secure loyalists. Knowledge and insights are simply table stakes — building a modern, agile capability to adapt in the changing marketplace is required for companies to unlock growth and stay ahead of the curve. During this dynamic discussion attendees will:

  • Learn about the challenges and opportunities driving the need for companies to transform their insights capability.
  • Understand the characteristics of the “Insights Organization of the Future” from nimble research methodologies to organizational design considerations.
  • Identify implications for building your organization’s capability to compete and win.
Speakers: 
Kyle Morich
Nikkia Reveillac

Speaking at this Session

Kyle Morich

Kyle Morich

Senior Consultant
Capre Group

Kyle Morich has spent his career driving innovative marketing solutions for global consumer brands. He  is credited with founding the field of habit marketing, an approach for becoming the consumer’s automatic, unconscious choice by shaping attitudes and behaviors toward habit formation. This unique perspective into shopper behavior, combined with nearly a decade of consulting experience at both A.T. Kearney and his own boutique firm, allows Morich to provide clients with cutting-edge insights and strategy grounded in actionable recommendations. He received his Bachelor’s degree from the Goizueta Business School at Emory University.

 
Nikkia Reveillac

Nikkia Reveillac

Associate Director, Consumer & Market Insights
Colgate-Palmolive Company

Nikkia Reveillac leads the team responsible for management of Soft Soap, Irish Spring and Speed Stick equity, digital communications and innovation research. She also leads the consumer and market insights digital team, which was established in 2015 to provide governance over the process of developing measurement plans for digital advertising campaigns, deliver digital methodological best practices and experiment with new digital tools and technologies for insights generation, innovation and advertising development. In her 10 years at Colgate, Reveillac has worked across all of the company's core categories – oral care, home care and personal care. Reveillac holds a bachelor’s degree in international business with a minor in dance from Barry University and an MBA from Baruch College.