Have you ever wondered why you have your best ideas in the shower? Have you pitched an idea only to watch it get diluted or killed? Are you curious how Disney came up with the idea for Disneyland or how Pixar develops storylines for its movies? Perhaps you’re amazed at how some brands develop killer insights. Building on 25 years with Disney, most recently as vice president, innovation & creativity, Duncan Wardle will lead a session that will not only answer these questions but leave you with a series of tangible tools to take on challenges in new and different ways. Attendees will:
- Learn four lateral thinking tools to help “get out of your own expertise” and think differently.
- Pickup four creative thinking styles that turn "my idea" into "our idea” resulting in much greater acceptance.
- Get advice on how to select an idea that will actually drive the business, and execute it without it being diluted.