The most digital generation in history is stepping up to the plate of parenthood and rewriting the rulebook. Compared to previous generations, Millennial moms do almost everything differently when it comes to the way they plan and shop for their households, both online and in-store. Brands have a lot to lose by not getting it right with these highly connected consumers who wield $200 billion in spending power and control the majority of household purchases. This seminar will reveal the top pain points facing Millennial moms today and how a brand can win with this powerful audience. Attendees will:
- Explore the top five pain points facing Millennial moms and how to successfully activate on them.
- Discover creative and non-traditional strategies that make research more actionable.
- Learn how to leverage interesting shopper insights to boost the bottom line.