Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Five Pain Points Millennial Moms Are Begging Brands To Solve

A7
Date and Time: 
Thursday, September 28, 2017 - 2:00pm to 2:45pm
Track: 
Insights to Activation

The most digital generation in history is stepping up to the plate of parenthood and rewriting the rulebook. Compared to previous generations, Millennial moms do almost everything differently when it comes to the way they plan and shop for their households, both online and in-store. Brands have a lot to lose by not getting it right with these highly connected consumers who wield $200 billion in spending power and control the majority of household purchases. This seminar will reveal the top pain points facing Millennial moms today and how a brand can win with this powerful audience. Attendees will:

  • Explore the top five pain points facing Millennial moms and how to successfully activate on them. 
  • Discover creative and non-traditional strategies that make research more actionable. 
  • Learn how to leverage interesting shopper insights to boost the bottom line.
Speakers: 
Julie Walker

Speaking at this Session

Julie Walker

Sr. Consultant
The Mom Complex

Julie Walker is a seasoned executive with 27 years of industry experience spanning brand and shopper marketing, sales, multi-unit operations, large organization and P&L leadership. She has spent 14 years working in partnership with Walmart and Sam’s Club. Walker has demonstrated the ability to unlock topline growth for mature but underperforming businesses in both product and service sectors. She develops high-performance organizations and transforms operating cultures for sustainable results. Walker previously started her own strategic consulting firm and was CEO of the experiential marketing agency, Shopper Events. She also spent 24 years at Procter & Gamble.