The concept of storytelling has been around for quite a long time now, specifically relating to how brands communicate with consumers but not shoppers. There is a belief that shopper communications should talk about product attributes, promotions and price. It’s time shopper teams bring storytelling to their communications. Tyson is changing the conversation with shoppers in the deli department through storytelling. Attendees will:
- Explore the realities of in-store communications.
- Learn how to tell stories through brands.
- Discover how Tyson is telling stories in the deli department.