M&M’s executed its biggest launch in May 2017 with the introduction of M&M’s Caramel. Hear from these Mars shopper marketing managers who’ll discuss the importance of this national launch to the M&M’s franchise and the company overall. Learn how the shopper teams integrated with the national brand team to ensure the Caramel launch was seamless from above-the-line execution to shopper. Hear how the Caramel launch came to life with respective retailers. Examples will detail how to personalize a national launch for key retailers when the product launches in multiple retailers at the same time. Attendees will:
- Learn what the biggest launch in brand history means to business performance.
- Learn how to integrate with national brand counterparts on a historical product launch.
- Learn how to launch a new product with several key retailers when the product and timing are identical nationwide.