What happens when you’re not the largest brand in your category? How do you even begin to compete and get in the consideration set of shoppers? Many challenger brands may not have the internal marketing capability or budgets of their top-tier brethren, but they passionately want to challenge the status quo. This panel of experts will share an inspiring program that was a true collaboration among manufacturer and retailers; one that was developed to activate an evergreen platform to provide shoppers with robust and engaging content solutions for their households. Discover how it drove cross-box sales and basket building. Attendees will:
- Learn how to establish a productive retailer connection to deliver a best-in-class marketing idea.
- Make the most of tight budgets to create disruption and design break-through shopper experiences.
- Identify strategies for tackling the business challenges facing challenger brands and how to develop a phased planning process with strategic insights, concepts and activation to support a multi-year campaign.