Discover how Mondelez International and Albertsons Companies partnered to create a yearlong full activation plan across the entire path to purchase leveraging the right insights for the Albertsons shoppers and the right tools within Albertsons to drive a robust plan for the Oreo brand. The planning for the 2017 collaboration started in February 2016 and was finalized in September 2016 with both corporate and divisional support at Albertsons. Attendees will:
- Explore the process that Mondelez took with Albertsons to develop this yearlong comprehensive plan for Oreo cookies.
- Consider why it is important to hit certain timing milestones throughout the year in order to achieve optimal planning and executional success.
- Learn the key players to engage and the appropriate time to engage them.