The evolution of shopper marketing co-promotions has changed from shared costs on stacking-high-to-watch-them-fly mentality to growing categories and changing behaviors. If you leverage the art and science of relationships with brands to uncover opportunities, you can excite shoppers in unexpected ways. This seminar you will feature a case study of how Starbucks and Lindt came together and discuss their shared learnings. Attendees will:
- Learn to find shared equity.
- Understand how behavior can build brands.
- Measure short term vs. long term success.