This is a relationship business, and this session will show you how to use an enhanced joint business planning (JBP) process to further relationships beyond the traditional sales/buyer partnership. IN Marketing and Dr Pepper Snapple Group will share their journey in developing and launching an enhanced JBP process to catapult their Kantar scores and open the door to truly customer-centric collaboration. The enhanced JBP delivered partnership and performance results that outpaced a singular shopper marketing program and set them apart from the competition. Attendees will:
- Discover how to evaluate the effectiveness of an existing JBP process or establish a new JBP process within an organization.
- Learn how to assess current customer relationships to determine where to invest in a enhanced JBP process.
- See a roadmap on the people, process and resources required to achieve success in an enhanced JBP.