Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

The Myth of Omnichannel: How Changing Shopper Behaviors are Redefining the Physical and Digital Shopping Experience

Date and Time: 
Wednesday, September 27, 2017 - 8:00am to 8:45am
Omnichannel Solutions

When it comes to online, there’s searching and there’s buying. The same rules and principles that make great shopping experiences in-store don’t easily translate to online. Everyone is trying to figure out how to truly connect these two experiences. This session will outline the five major shopper behaviors happening online and what they mean for the future of shopping and the blurring of categories. This is a must-attend session for those who are developing strategies that include both the physical and digital retail experience. Attendees will:

  • Learn major online shopper behaviors.
  • Discover moments of connection between physical and digital shopping that matter most to the shopper.
  • Absorb online tactics to generate stronger category performance.
Dan Westendorf
Rhonda Hiatt

Speaking at this Session

Rhonda Hiatt

Executive Director

Rhonda Hiatt has been consulting in the world of retail and shopper for more than 15 years. From helping organizations develop shopper business verticals to publishing work on shopper psychology, she truly understands how to help companies use shopper to unlock category growth. She is currently executive director at Clear, where she leads the shopper and retail practice. Prior to joining Clear, Hiatt led the brand strategy, shopper sciences and analytics group at Interbrand Design Forum. She has spoken at numerous shopper conferences and is a current member of the Path to Purchase Institute Faculty.

Dan Westendorf

Dan Westendorf

Director, Retail

Dan Westendorf helps lead the retail and shopper offer at Clear. He is experienced in using various data sources to drive strategic decisions and has a passion for keeping the consumer at the heart of those decisions. He understands the intersection of online and in-store. Prior to joining Clear, Westendorf spent nine years at 84.51° (formerly dunnhumbyUSA). During his time there, he worked directly with CPGs leveraging shopper card data to better understand their brands and categories. He also spent three years with Ipsos-Insight leading both quantitative and qualitative projects, as well as two years working for the Cintas Corporation as part of their management trainee program.