When it comes to online, there’s searching and there’s buying. The same rules and principles that make great shopping experiences in-store don’t easily translate to online. Everyone is trying to figure out how to truly connect these two experiences. This session will outline the five major shopper behaviors happening online and what they mean for the future of shopping and the blurring of categories. This is a must-attend session for those who are developing strategies that include both the physical and digital retail experience. Attendees will:
- Learn major online shopper behaviors.
- Discover moments of connection between physical and digital shopping that matter most to the shopper.
- Absorb online tactics to generate stronger category performance.