Building trust through product transparency can only be accomplished by flooding the food data desert to satisfy ever-increasing consumer demands for transparency. According to Label Insight survey data, 94% of consumers seek more detailed product information, and nearly half of consumers consider themselves "not informed at all" about a food product even after reading the label. In fact, 73% would be willing to pay more for a product that offers complete transparency in all attributes. Transparency influences shoppers to purchase products with confidence, to buy products that inspire trust and to pay for that trust even if it costs more than less transparent options. The table stakes requirement for brands and retailers is a whole new clarity and focus on complete, accurate, 360 degree digital data about their products. The real solution relies on owning and organizing all of the data about products. Attendees will:
- Understand the new dynamics of the loyalty economy.
- Learn how data hygiene and harmony become the keys to meeting consumer trust expectations.
- Understand how digital transparency impacts trust conversion, both in the aisle and outside the store.