Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

The Future of Shopping: Exploring the Omnishoppertunity

D4
Date and Time: 
Wednesday, September 27, 2017 - 3:00pm to 3:45pm
Track: 
Omnichannel Solutions

Shoppers are evolving — but are CPG marketers keeping up? Today’s consumers are omnishoppers, blending channels and shopping fluidly based on their unique needs. Hear insights that will help brands and retailers strengthen their omnichannel strategies based on an understanding of their omnishopper behaviors and needs. Attendees will:

  • Discover the way shoppers move seamlessly across channels to get a more holistic view of those behaviors.
  • Learn how shoppers shop online differently from how they shop in-store.
  • Learn how capturing omnishopper opportunities requires a granular, measurable and actionable understanding of omnishopper behaviors.

 

Speakers: 
Christina Spizzirri

Speaking at this Session

Christina Spizzirri

VP of Client Development
Nielsen

Christina Spizzirri is an e-Commerce champion specializing in helping clients and associates discover this disruptive channel and understand shopper dynamics and channel shifting. Spizzirri leads a team in the beauty and personal care vertical that explores emerging trends and industry challenges across health and beauty categories and brands.