Shoppers are evolving — but are CPG marketers keeping up? Today’s consumers are omnishoppers, blending channels and shopping fluidly based on their unique needs. Hear insights that will help brands and retailers strengthen their omnichannel strategies based on an understanding of their omnishopper behaviors and needs. Attendees will:
- Discover the way shoppers move seamlessly across channels to get a more holistic view of those behaviors.
- Learn how shoppers shop online differently from how they shop in-store.
- Learn how capturing omnishopper opportunities requires a granular, measurable and actionable understanding of omnishopper behaviors.