Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Amazing Starts with Immersive Shopper Experiences

Date and Time: 
Wednesday, September 27, 2017 - 8:00am to 8:45am
Shopper Technology

In today’s automated, digital and data-driven world, consumers are channel-agnostic — they want speed, accuracy and convenience when shopping, but they also crave an engaging experience. Intel is driving this change with their Responsive Retail Platform that is altering the face of retail as we know it. By investing in innovative technologies, such as virtual reality, Intel is helping retailers and manufacturers keep up with shopper’s omnichannel needs. Hear unique insights into how the retail industry has started to embrace virtual reality technologies to keep pace with the changing landscape and immerse companies and consumers in a brand new world of commerce. Attendees will: 

  • Learn how embracing cutting-edge technology can provide more convenient, engaging shopping experiences.  
  • Hear how manufacturers and retailers are leveraging VR to drive transformation at retail and preparing for the future of commerce. 
  • Understand how forward-thinking Intel technology is enabling seamless, comprehensive retail operations that positively impact the bottom line. 


Chris Timmins
Mark Hardy

Speaking at this Session

Mark Hardy

InContext Solutions

Mark Hardy joined InContext Solutions as CEO in October 2012. With more than 25 years of leadership experience, Hardy has built an exceptional track record in driving growth at a broad range of technology and information services companies, through a combination of rapid innovation and globalization of product portfolios. He started his career at Procter & Gamble, and has since held executive roles at GfK NOP, Dun & Bradstreet, Survey Sampling International (SSI), Information Resources (IRI) and Greenfield Online. Hardy holds a BS in marketing and business education from East Carolina University and attended Cornell University’s Executive Program. He is also an executive board member for the Center of Retailing Excellence at the University of Arkansas’ Sam Walton College of Business.


Chris Timmins

Director of Marketing, Responsive Retail

Chris Timmins leads marketing for Intel’s responsive retail platform. Prior to joining Intel’s responsive retail team, Timmins spent two years as chief of staff for Intel’s retail solutions division. Additionally, he has multiple years of experience starting new businesses, including Intel’s fitness and intelligent vending businesses. Timmins holds an MBA and practiced law before joining Intel.