What has been mastered in the online and e-commerce world has now been realized in the physical environment. Learn how an ecosystem of big data from sources like media, social, mobile and retail can transform how to connect with shoppers pre-, during and post-purchase journey to impact their decision with personalized dynamic experiences. Hear the fundamentals of leveraging data and the beta test with IBM Watson for shopper experiences. Attendees will:
- Lower their fear of big data.
- Gain a better understanding of how to leverage data.
- Get a focus on developing 1:1 dynamci content and experiences.