Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Technology and Shopper Marketing — Step into the Future

Date and Time: 
Wednesday, September 27, 2017 - 2:00pm to 2:45pm
Shopper Technology

Chatbots. Voice. Biometrics. Proximity. Robots. The Internet of Things. Technological change is coming at us rapid fire and it can be difficult to keep up. Get up to speed on the latest trends in retail innovation and see progressive ways that brands are building engagement with shoppers. Learn about connected consumers and their expectations for engagement. Attendees will:

  • Discover emerging technologies available for use as a retailer or brand.
  • Understand how to leverage technology to deliver a better shopper experience.
  • Gain perspective for evaluating technology platforms in shopper marketing plans.
Chris Cancilla
Nick Jones

Speaking at this Session

Chris Cancilla

Chief Creative Officer
Arc Worldwide

Chris Cancilla has built his career around architecting award-winning, business-changing campaigns that drive brand participation. He has deep experience across all channels and is most inspired by today’s challenge of creating authentic brand experiences that seamlessly engage consumers across multiple points of contact. Cancilla has served as executive creative director at VSA Partners, chief creative officer at Trisect and SVP, group creative director at Y&R Chicago. Key clients have included McDonald’s, Walmart, Visa, Kawasaki, Conagra, Mike’s Hard Lemonade, Hilton Hotels, Kimberly-Clark, Frito-Lay, Capital One, Symantec and The American Red Cross. His work has been recognized by nearly every industry award, including Cannes Lions, Clios, Effies, American Ad Federation, Reggies, Pro Awards and Webbies.


Nick Jones

EVP, Global Business Development & Innovation
Leo Burnett/Arc

Nick Jones has more than 20 years of experience building brands through cross-channel marketing. Today he leads Arc’s focus on innovation as well as its retail and shopper marketing practice. He brings insight and best practices to successfully integrate new technologies into marketing initiatives for creating immersive and engaging brand experiences.