Internet of Things sensor technology is now addressing a long-standing data void in execution and performance of in-store merchandising. With more than 20 million data points, Shelfbucks is actively measuring and adjusting in-store marketing campaigns in stores across the country. In this session, you will hear how companies are using this new data to gain valuable insights that can improve in-store marketing ROI. Attendees will:
- Learn about the benefits of compliance with in-store displays for CPGs and retailers.
- Hear ways to improve the effectiveness of in-store marketing campaigns based on daily data.
- Uncover ways to measure results and increase efficiencies across the supply chain throughout the entire product lifecycle.