Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Twenty Million Data Points - Early Insights for Executing and Measuring In-Store Marketing

E4
Date and Time: 
Wednesday, September 27, 2017 - 3:00pm to 3:45pm
Track: 
Shopper Technology

Internet of Things sensor technology is now addressing a long-standing data void in execution and performance of in-store merchandising. With more than 20 million data points, Shelfbucks is actively measuring and adjusting in-store marketing campaigns in stores across the country. In this session, you will hear how companies are using this new data to gain valuable insights that can improve in-store marketing ROI. Attendees will:

  • Learn about the benefits of compliance with in-store displays for CPGs and retailers. 
  • Hear ways to improve the effectiveness of in-store marketing campaigns based on daily data.
  • Uncover ways to measure results and increase efficiencies across the supply chain throughout the entire product lifecycle.
Speakers: 
Brandon Barr
Erik McMillan

Speaking at this Session

Brandon Barr

Director of Retail Marketing and Insights
Berkshire Hathaway - Duracell

Brandon Barr is a passionate, results-driven marketer and innovator. He leads a team that works to understand the shopper’s journey and in-store experience. He and his team leverage key insights from their research to develop retailer marketing programs and promotions, as well as design secondary and primary displays that enhance the consumer’s experience for more than 300 grocery retailers.

Erik McMillan

CEO
Shelfbucks

Erik McMillan is an entrepreneur to the core. His experience spans business, technology, marketing consulting, planning, development and management for a wide range of projects across retail, education, energy, healthcare, real estate, manufacturing, service and government sectors. McMillan is the founder and former CEO of BestFit Mobile and currently sits as chairman of the board. McMillan also founded ProAce Technology Services and served as a partner from 2004-2009. He maintains an in-depth understanding of how and why information technology advances business and marketing performance. McMillan holds a bachelor’s in management information systems from the University of Texas.