Does creative really matter in a world of 24/7 messaging, endless touchpoints, Internet of Things connectivity and mobile app chatbot-enabled price widgets? Resoundingly – YES.
This seminar quantifies the power of great creative and deconstructs why it works for shoppers. Culled from thousands of evaluated shopper-facing ads in its database, SellCheck has identified five key characteristics of success. Learn from real world examples that prove how creative effectiveness can significantly impact sales and ROI when practiced correctly.
Further, learn how Prestige Brands is applying the principles of creative effectiveness in its organization to ensure shopper marketing success for its brands. Attendees will:
- Understand the difference great creative makes in shopper-facing executions and the critical steps to raise the performance of all future executions.
- Learn the five keys to creative effectiveness to make shopper messaging more effective.
- Learn the best practices for applying creative effectiveness in an organization.