Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Transforming the Weekly Shopping Experience: Connecting With Consumers in an Age Without Traditional Media

Date and Time: 
Thursday, September 28, 2017 - 8:00am to 8:45am
Digital Solutions

The digital age is here, so it is even more important for retailers and CPG manufacturers to understand how to effectively communicate with their customers in the most important phase of the path to purchase: the pre-shop. Visual merchandising is the foundation of the pre-shopping experience. Are you approaching this in an innovative way? The Flipp marketplace helps retailers and CPGs ensure they are part of the millions of pre-shop decisions consumers are making every single week. Attendees will: 

  • Understand the importance of taking an innovative approach to visual merchandising.
  • Understand the importance of a marketplace in the pre-shop phase of the path to purchase.
  • Learn how to reach the Millennial audience to influence pre-shop decisions.
Nicole Bleiwas

Speaking at this Session

Nicole Bleiwas

VP, Insights & Marketing

Nicole Bleiwas is the vice president, insights & marketing at Flipp, a leading mobile marketplace that connects millions of shoppers with retailers and brands. She is responsible for driving insights and marketing strategy, helping Flipp transform the retail industry and reinvent digital shopping. Bleiwas has a successful track record of building and leading teams in the areas of insights, marketing, strategy and planning, most recently working for Kraft Heinz as Head of Insights & Strategy. Prior to Kraft, she worked at Canada Bread, Shopper’s Drug Mart and Coca Cola, where she built and executed shopper marketing and insight capabilities. She has judged the Canadian Shopper Innovation Awards, has spoken at the Strategy Shopper Marketing Forum and was a previous co-chair of the Canadian PROMO! Awards. She holds an MBA from Schulich School of Business and a BA in Statistics from Western University.