The digital age is here, so it is even more important for retailers and CPG manufacturers to understand how to effectively communicate with their customers in the most important phase of the path to purchase: the pre-shop. Visual merchandising is the foundation of the pre-shopping experience. Are you approaching this in an innovative way? The Flipp marketplace helps retailers and CPGs ensure they are part of the millions of pre-shop decisions consumers are making every single week. Attendees will:
- Understand the importance of taking an innovative approach to visual merchandising.
- Understand the importance of a marketplace in the pre-shop phase of the path to purchase.
- Learn how to reach the Millennial audience to influence pre-shop decisions.