Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Curing “Island Syndrome” in Digital Grocery

G4
Date and Time: 
Thursday, September 28, 2017 - 3:00pm to 3:45pm
Track: 
Digital Solutions

As grocers build their digital experience over time, they often end up with completely disconnected user experiences for e-commerce, digital coupons, weekly ads and more. These “islands” are often powered by different providers, require different user logins and don’t “talk to each other” which results in a fragmented and frustrating shopper experience and lost revenue. This session will explain how to cure “Island Syndrome” by strategically connecting separate islands into one easy and seamless shopper experience, boosting sales and shopper loyalty. Attendees will: 

  • Learn what Island Syndrome is and why organizations have it.
  • Discover why it’s so difficult to create one single interconnected user experience.
  • Hear how to connect islands, and how connecting them drastically improves customer experience.
Speakers: 
Chris Bryson
Kevin Baartman

Speaking at this Session

Kevin Baartman

Kevin Baartman

VP, Information Services
Lunds & Byerlys

Kevin Baartman is accountable for all technology and information needs for 22 retail locations, two manufacturing facilities, a distribution center and a corporate office. He’s a member of the executive team in charge of developing and communicating the strategic plan. Baartman created a strategy map used to communicate the shared vision to the 275 members of the Lunds & Byerly’s leadership team. 

 

Chris Bryson

CEO
Unata

In 2011, Chris Bryson founded Unata, a software solutions provider that powers industry-leading e-commerce, e-circular and e-loyalty experiences for some of North America’s most successful grocers. He oversees all product development at Unata, leading the team through his vision, commitment to innovation and obsession with user experience design. Prior to founding Unata, Bryson’s background was in loyalty, digital marketing and marketing consulting for Fortune 500 firms.