As grocers build their digital experience over time, they often end up with completely disconnected user experiences for e-commerce, digital coupons, weekly ads and more. These “islands” are often powered by different providers, require different user logins and don’t “talk to each other” which results in a fragmented and frustrating shopper experience and lost revenue. This session will explain how to cure “Island Syndrome” by strategically connecting separate islands into one easy and seamless shopper experience, boosting sales and shopper loyalty. Attendees will:
- Learn what Island Syndrome is and why organizations have it.
- Discover why it’s so difficult to create one single interconnected user experience.
- Hear how to connect islands, and how connecting them drastically improves customer experience.