Consumers are forming new brand/retail affinities based on authentic peer-to-peer recommendations, and that has changed their personal shopper journeys. Done right, influencer marketing and video content can have impact through the funnel — creating greater awareness, sales and loyalty. Until now, there has been little research that digs deep into how to optimize impact from influencers and video content. This seminar will review results of a study that asked shoppers a series of questions designed to uncover what types of content on what social platforms they use during their purchase journey. Respondents als viewed influencer videos to understand the emotive impact of different types of content as well as the impact on purchase intent. Attendees will:
- Learn what social media platforms and types of content are having the greatest impact on a shopper’s purchase journey.
- Hear benchmarks and best practices for influencer marketing for shopper based on new insights.
- Experience a deep dive into the role different types of video content play in the minds, hearts and wallets of different shopper segments.