With social platforms constantly evolving their offerings, it can be overwhelming for brands to understand how to best integrate social into marketing strategy and how to measure its success. Learn how Tyson Foods helped pioneer success metrics and benchmarks for Instagram Stories through thoughtful testing led by an influencer marketing company. Tyson Foods will walk attendees through its recent Halloween campaign which focused on testing Instagram Stories to reach Millennial couples who shop at Sam’s Club. Walk away with dos and don’ts of working with innovative platforms and learn how to measure success. Attendees will:
- Learn how to bring innovation to social media and influencer marketing tactics.
- See what a verified measurement of success looks like on new platforms.
- Learn best practices for testing campaigns on evolving social platforms to make a meaningful spend.