As the nation’s largest consumer cooperative, REI is passionate about incorporating the life cycles of its customers into content to drive sales. This session uses two specific marketing campaigns to demonstrate how REI is using a native approach to branded content and media to drive customer engagement and revenue. Dive into the strategy behind REI’s OptOutside and Paul's Boots efforts and reveal the tactics retail marketers can employ to achieve similar results. Attendees will:
- Learn how REI achieved massive reach with its OptOutside and Paul's Boots campaigns, which included strategic video distribution, interactive social media content for users to submit how they "opted outside," and press placements from Fortune and Fast Company.
- Discover how to engage and persuade today’s consumer with the right content and media to drive conversions, including insights into personalization, discovery and delivery.
- Explore how native content can be used full funnel and why this format is one of the key touchpoints to driving the ultimate conversion online.