Bricks & clicks are often pitted against each other as onlookers question which will win the race to keep shoppers loyal to their stores or websites. The truth is, shoppers want an experience that includes both compelling in-store experiences and frictionless digital shopping. This provocative seminar will flip the narrative on its head by answering the question, “What if bricks & clicks went from enemies to allies?” By showcasing Medley, Hershey and Wild Blue’s fictitious grocery chain, the presenters will explore how physical retailers can win in the digital age, and online retailers can connect with shoppers in the physical world. There’s no denying the intersection of physical and digital. Attendees will:
- Get a model for how retailers can win omnichannel shopping.
- Hear actionable ideas for how to bring compelling experiences to the physical shopping world.
- Understand the disruptive technology that will change the definition of “frictionless” shopping.