Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Converting Inspiration to Measurable Action

K1
Date and Time: 
Wednesday, September 27, 2017 - 9:00am to 10:00am
Track: 
Keynotes

Pinterest is now the social platform where people are most likely to shop. Need proof? A series of consumer, ROI and measurement studies discovered that:

  • 93% of "Pinners" said that they use Pinterest to plan purchases.
  • 87% purchased something because of content on Pinterest.
  • 67% look at saved pins while shopping inside stores.

Pinterest literally guides consumers through the shopping journey, from that first moment of inspiration to the final purchase, meaning retailers can reach them much earlier in the decision-making process. And because Pinterest is populated by people who are open to all kinds of possibilities, it’s become a powerful platform for marketers wanting to drive awareness, increase traffic and boost in-store and/or online sales.

Measuring success on Pinterest does look a little different. Since people take time to plan, discover and save their ideas on Pinterest long before they go shopping in-store, conversions can happen over a longer window. But the bottom line is that people on Pinterest use it for discovering products and making purchases at much higher rates than people on other social platforms.

Pinterest is more than just a new shopping platform – it represents entirely new ways of thinking, and this deep dive session will yield some powerful insights into the future of shopping.

In this keynote address, attendees will:

  • Explore the new path to purchase.
  • Learn how to move consumers from inspiration to action.
  • Discover how to establish brand preference to capture and retain incremental customers.
Speakers: 
Brian Monahan

Speaking at this Session

Brian Monahan

Head of Vertical Strategy
Pinterest

Brian Monahan leads vertical strategy for Pinterest, helping create category-specific solutions for Pinterest's largest partners. He helped start one of the first digital ad agencies in San Francisco and later held various executive roles at IPG, including running digital for the global Microsoft account, launching IPG's programmatic trading desk and managing the IPG Media Lab. Monahan also spent time at Magna Global before going to the client side to lead marketing at Walmart.com. There, he grew monthly uniques from 55 million to 85 million. He is a co-founder of NewCo, a media and events company for innovative businesses on a mission. Monahan has been recognized by the American Advertising Federation (Advertising Hall of Achievement) and Ad Age (Media Maven).