Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

P2PX Schedule

Below is a general overview of the Symposiums, Seminars and Keynotes available at P2PX. To choose your schedule, click the links below to filter by day and/or track. Please note, different tracks run on different days. Keynotes are open to all P2PX attendees.

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Tuesday 9/26 | Wednesday 9/27 | Thursday 9/28

Thursday, September 28, 2017 - 8:00am to 8:45am

A5 | Seasonal Section Reinvention: Combining Shopper Behavior with Shopper Attitudes

Sr. Manager of Shopper Insights
The Hershey Company
Insights to Activation
Partner
Explorer Research
Insights to Activation

F1 | The “Why” Behind What We Buy

SVP, Group Planning Director
FCB/RED
Understanding the Shopper
Sr. Brand Manager, Stella Artois
Anheuser Busch
Understanding the Shopper

H1 | The Influence of Influencers, Social Influence and Video Content Benchmarking Study for Shopper Marketers

Research Director
Geometry Global
SoLoMo
CMO
gen.video
SoLoMo

J1 | Transforming Retail Business With a Hybrid Approach to Marketing and Merchandising

Chief Marketing & Information Officer
BevMo!
Retail Bricks & Clicks
CEO
PureRed | Ferrara
Retail Bricks & Clicks
Thursday, September 28, 2017 - 9:00am to 10:00am

K2 | How Digital Has Restructured Retail Faster Than a Dash Button…

VP, Executive Creative Director
CVS Health
Keynotes
Founder, CEO & Chief Shopper
WSL Strategic Retail
Keynotes
Thursday, September 28, 2017 - 1:00pm to 1:45pm

A6 | Thinking Differently, the Disney Way

Innovation & Creativity Catalyst
id8&innov8
Insights to Activation

F2 | Cracking the Digital Code: Understanding Where and When to Engage

Director, Digital Shopper Marketing Capability, Shopper Marketing
The Coca-Cola Company
Understanding the Shopper

G2 | If You Go Digital, Merchandising Will Come

Digital Solutions
VP of Shopper Marketing
Quotient Technology
Digital Solutions
VP & General Manager, U.S. Sales
Quotient Technology Inc.
Digital Solutions

H2 | Taking a Gamble: How Tyson Pioneered Innovation in Social Media Testing to Reach Millennials

Sr. Manager, Shopper Marketing
Tyson Foods
SoLoMo
VP, Business Development
Collective Bias
SoLoMo

J2 | Bricks & Clicks Retail: From Enemies to Allies

Sr. Director, Retail Evolution & Insights Driven Performance
The Hershey Company
Retail Bricks & Clicks
President & Founder
Wild Blue Technologies
Retail Bricks & Clicks
Thursday, September 28, 2017 - 2:00pm to 2:45pm

A7 | Five Pain Points Millennial Moms Are Begging Brands To Solve

Sr. Consultant
The Mom Complex
Insights to Activation

F3 | Does Creative Really Matter?

President
SellCheck/MarketingLab
Understanding the Shopper
VP of Marketing
Prestige Brands
Understanding the Shopper

G3 | Leveraging Digital and Mobile to Drive Traffic and Conversion

Shopper Marketing Manager
Mars Chocolate NA
Digital Solutions

H3 | How REI Moves Mountains & Drives Conversations With Native Content

Head of Market Development
Sharethrough
SoLoMo
Manager of Paid Media & Local Marketing
REI
SoLoMo

J3 | How IoT Is Changing the Customer Journey for Durables & Home Improvement Brands at Retail

VP, Digital
Catapult
Retail Bricks & Clicks
SVP Account/Strategy
Catapult
Retail Bricks & Clicks
Sr. Director, Brand & Marketing Services
Whirlpool Corp.
Retail Bricks & Clicks
Thursday, September 28, 2017 - 3:00pm to 3:45pm

A8 | The 'Je Ne Sais Quoi' Your Next Product Launch Needs

Head of Shopper Marketing
Johnson & Johnson
Insights to Activation
Director
MaxPoint Solutions Group
Insights to Activation
Sr. Manager of Consumer Activation
Johnson & Johnson Skincare Brands
Insights to Activation

G4 | Curing “Island Syndrome” in Digital Grocery

VP, Information Services
Lunds & Byerlys
Digital Solutions
CEO
Unata
Digital Solutions

H4 | Connecting Passion and Purchase with Data, Content and Social

Co-Founder & CEO
Ahalogy
SoLoMo
VP, Marketing & Business Development
Jo-Ann Stores
SoLoMo

J4 | Understanding Immediate Consumption Shopping Trips to Activate the C-Store Shopper

SVP, Brand Advertising & Retail Strategy
PRN - Stratacache
Retail Bricks & Clicks
Director, Shopper Marketing: Walmart, West Grocery & C-stores
Dr. Pepper Snapple Group
Retail Bricks & Clicks
VP, Director of C-Store
IN Marketing Services
Retail Bricks & Clicks