Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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P2PX Schedule

Below is a general overview of the Symposiums, Seminars and Keynotes available at P2PX. To choose your schedule, click the links below to filter by day and/or track. Please note, different tracks run on different days. Keynotes are open to all P2PX attendees.

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Tuesday 9/26 | Wednesday 9/27 | Thursday 9/28

Wednesday, September 27, 2017 - 8:00am to 8:45am

A1 | LIFE Path - Cutting Edge Techniques to Decipher P2P 3.0

Global President, Path to Purchase
Ipsos
Insights to Activation
Global VP, Path to Purchase
Ipsos
Insights to Activation

B1 | The Power of Storytelling in Shopper Marketing

CEO
Syntegrate Consulting
Shopper Marketing Best Practices
Director of Marketing
Tyson Foods
Shopper Marketing Best Practices

C1 | Healthy Home: A Challenger Brand Model for Retailer Collaboration

EVP, Client Leadership
The Mars Agency
Collaborative Strategies
VP, Digital & Consumer Activation
Sun Products Corp.
Collaborative Strategies
VP, Client Leadership
The Mars Agency
Collaborative Strategies

D1 | The Myth of Omnichannel: How Changing Shopper Behaviors are Redefining the Physical and Digital Shopping Experience

Executive Director
Clear
Omnichannel Solutions
Director, Retail
Clear
Omnichannel Solutions

E1 | Amazing Starts with Immersive Shopper Experiences

CEO
InContext Solutions
Shopper Technology
Director of Marketing, Responsive Retail
Intel
Shopper Technology
Wednesday, September 27, 2017 - 9:00am to 10:00am

K1 | Converting Inspiration to Measurable Action

Head of Vertical Strategy
Pinterest
Keynotes
Wednesday, September 27, 2017 - 1:00pm to 1:45pm

A2 | Owning Friendsgiving and Holiday at Target

Shopper Marketing Sr. Manager
Campbell Soup Company
Insights to Activation
VP, Retail Marketing Group
The Mars Agency
Insights to Activation

B2 | The Biggest Launch in M&M’s History: How to Personalize This National Launch for Key Retailers

Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate NA
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices

C2 | Collaborative Planning with Albertsons Companies

Director of Shopper Marketing
Albertsons Companies
Collaborative Strategies
Customer Director of Shopper Marketing
Mondelez International
Collaborative Strategies
Director of Shopper Marketing
Mondelez International
Collaborative Strategies

D2 | How CPG Brands and Retailers Can Change Their Relationship to Deliver Profitable Customer Experiences

President/Co-Founder
Vantage
Omnichannel Solutions
Global E-Commerce Technology Lead
Kimberly-Clark
Omnichannel Solutions

E2 | Turning Big Data to Shopper Experiences

SVP - CPG & Digital Shopper
Momentum Worldwide
Shopper Technology
Sr. Brand Manager, Shopper Marketing
Chobani
Shopper Technology
Advertising & New Media Lead
IBM Global Business Services
Shopper Technology
Wednesday, September 27, 2017 - 2:00pm to 2:45pm

A3 | Joining Forces: Driving Successful Partnership Integration to Activate at Walmart

Sr. Director of Marketing
Smithfield Foods
Insights to Activation
Group Manager, National Shopper Marketing
The Clorox Company
Insights to Activation
Grill Master
Weber
Insights to Activation
VP of Client Services
Edge Marketing
Insights to Activation
Director of Trade Marketing - Walmart
Anheuser-Busch
Insights to Activation

B3 | Turning NFL Fans into Loyal Shoppers

Brand Manager NA Regional Grocery
Procter & Gamble
Shopper Marketing Best Practices
Director of Business Leadership
Blue Chip Marketing Worldwide
Shopper Marketing Best Practices

C3 | Collaboration 2.0

Director of Shopper Marketing
Starbucks Coffee Co.
Collaborative Strategies
Sr. Director of Sales and Strategic Customer Planning
Lindt & Sprungli USA
Collaborative Strategies

D3 | How Transparency Influences Shopper, and the Implications for Commerce and Retail

Chief Marketing Officer
Label Insight
Omnichannel Solutions

E3 | Technology and Shopper Marketing — Step into the Future

Chief Creative Officer
Arc Worldwide
Shopper Technology
EVP, Global Business Development & Innovation
Leo Burnett/Arc
Shopper Technology
Wednesday, September 27, 2017 - 3:00pm to 3:45pm

A4 | The Future of Insights: Building an Insights Capability to Lead the Change

Senior Consultant
Capre Group
Insights to Activation
Associate Director, Consumer & Market Insights
Colgate-Palmolive Company
Insights to Activation

B4 | Stop Price Shaming

Sr. Managing Director, Client Services
TPN
Shopper Marketing Best Practices
Sr. Director, Shopper Marketing, NAN Brands & Gatorade
PepsiCo Demand Xcelerator
Shopper Marketing Best Practices

C4 | Building Customer Centricity Through an Enhanced Joint Business Planning Process

Sr. Director of Shopper Marketing
Dr Pepper Snapple Group
Collaborative Strategies
President, Consumer and Shopper
IN Marketing
Collaborative Strategies

D4 | The Future of Shopping: Exploring the Omnishoppertunity

VP of Client Development
Nielsen
Omnichannel Solutions

E4 | Twenty Million Data Points - Early Insights for Executing and Measuring In-Store Marketing

Director of Retail Marketing and Insights
Berkshire Hathaway - Duracell
Shopper Technology
CEO
Shelfbucks
Shopper Technology
Wednesday, September 27, 2017 - 5:00pm to 7:00pm