Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

P2PX Schedule

Below is a general overview of the Symposiums, Seminars and Keynotes available at P2PX. To choose your schedule, click the links below to filter by day and/or track. Please note, different tracks run on different days. Keynotes are open to all P2PX attendees.

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Tuesday 9/26 | Wednesday 9/27 | Thursday 9/28

Tuesday, September 26, 2017 - 8:00am to 4:30pm

S1 | E-Commerce Symposium: Transforming the Shopper Journey

Symposiums and Co-Located Events
SVP, Client Services & Walmart Team Leader
Catapult
Symposiums and Co-Located Events
Principal Analyst & VP
Slice Intelligence
Symposiums and Co-Located Events
SVP, Consumer Shopper Marketing, E-Commerce
IRI
Symposiums and Co-Located Events
Director, E-Commerce Capability
The Coca Cola Company
Symposiums and Co-Located Events
Head of Global E-Commerce Insights
Mondelez International
Symposiums and Co-Located Events
SVP, Brand Partnerships
FreshDirect
Symposiums and Co-Located Events
Manager, Brand Partnerships
FreshDirect
Symposiums and Co-Located Events
Sr. Manager, E-Commerce Strategy
GSK
Symposiums and Co-Located Events
CEO & President
ItemMaster
Symposiums and Co-Located Events
VP, Retail Accounts
Instacart
Symposiums and Co-Located Events
Sr. Director of eCommerce
Kellogg’s
Symposiums and Co-Located Events
Director, E-Commerce
General Mills
Symposiums and Co-Located Events
CEO
SmartCommerce
Symposiums and Co-Located Events
Chief Marketing Officer
Clavis Insight
Symposiums and Co-Located Events
Board Director & Strategic Advisor
AJW-Advisory LLC
Symposiums and Co-Located Events
Tuesday, September 26, 2017 - 8:00am to 5:30pm
Tuesday, September 26, 2017 - 1:00pm to 4:30pm

S3 | Shopper Marketing Next: Core Enablers to Play Offense

VP, Client Leadership
The Mars Agency
Symposiums and Co-Located Events
Managing Director - Professional Development
Path to Purchase Institute
Symposiums and Co-Located Events
EVP/GM, National Shopper Commerce
Catapult Marketing
Symposiums and Co-Located Events
SVP/Head of Insights & Strategy
Shoptology
Symposiums and Co-Located Events
Tuesday, September 26, 2017 - 5:00pm to 7:00pm
Wednesday, September 27, 2017 - 8:00am to 8:45am

A1 | LIFE Path - Cutting Edge Techniques to Decipher P2P 3.0

Global President, Path to Purchase
Ipsos
Insights to Activation
Global VP, Path to Purchase
Ipsos
Insights to Activation

B1 | The Power of Storytelling in Shopper Marketing

CEO
Syntegrate Consulting
Shopper Marketing Best Practices
Director of Marketing
Tyson Foods
Shopper Marketing Best Practices

C1 | Healthy Home: A Challenger Brand Model for Retailer Collaboration

EVP, Client Leadership
The Mars Agency
Collaborative Strategies
VP, Digital & Consumer Activation
Sun Products Corp.
Collaborative Strategies
VP, Client Leadership
The Mars Agency
Collaborative Strategies

D1 | The Myth of Omnichannel: How Changing Shopper Behaviors are Redefining the Physical and Digital Shopping Experience

Executive Director
Clear
Omnichannel Solutions
Director, Retail
Clear
Omnichannel Solutions

E1 | Amazing Starts with Immersive Shopper Experiences

CEO
InContext Solutions
Shopper Technology
Director of Marketing, Responsive Retail
Intel
Shopper Technology
Wednesday, September 27, 2017 - 9:00am to 10:00am

K1 | Converting Inspiration to Measurable Action

Head of Vertical Strategy
Pinterest
Keynotes
Wednesday, September 27, 2017 - 1:00pm to 1:45pm

A2 | Owning Friendsgiving and Holiday at Target

Shopper Marketing Sr. Manager
Campbell Soup Company
Insights to Activation
VP, Retail Marketing Group
The Mars Agency
Insights to Activation

B2 | The Biggest Launch in M&M’s History: How to Personalize This National Launch for Key Retailers

Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate NA
Shopper Marketing Best Practices
Shopper Marketing Manager
Mars Chocolate North America
Shopper Marketing Best Practices

C2 | Collaborative Planning with Albertsons Companies

Director of Shopper Marketing
Albertsons Companies
Collaborative Strategies
Customer Director of Shopper Marketing
Mondelez International
Collaborative Strategies
Director of Shopper Marketing
Mondelez International
Collaborative Strategies

D2 | How CPG Brands and Retailers Can Change Their Relationship to Deliver Profitable Customer Experiences

President/Co-Founder
Vantage
Omnichannel Solutions
Global E-Commerce Technology Lead
Kimberly-Clark
Omnichannel Solutions

E2 | Turning Big Data to Shopper Experiences

SVP - CPG & Digital Shopper
Momentum Worldwide
Shopper Technology
Sr. Brand Manager, Shopper Marketing
Chobani
Shopper Technology
Advertising & New Media Lead
IBM Global Business Services
Shopper Technology
Wednesday, September 27, 2017 - 2:00pm to 2:45pm

A3 | Joining Forces: Driving Successful Partnership Integration to Activate at Walmart

Sr. Director of Marketing
Smithfield Foods
Insights to Activation
Group Manager, National Shopper Marketing
The Clorox Company
Insights to Activation
Grill Master
Weber
Insights to Activation
VP of Client Services
Edge Marketing
Insights to Activation
Director of Trade Marketing - Walmart
Anheuser-Busch
Insights to Activation

B3 | Turning NFL Fans into Loyal Shoppers

Brand Manager NA Regional Grocery
Procter & Gamble
Shopper Marketing Best Practices
Director of Business Leadership
Blue Chip Marketing Worldwide
Shopper Marketing Best Practices

C3 | Collaboration 2.0

Director of Shopper Marketing
Starbucks Coffee Co.
Collaborative Strategies
Sr. Director of Sales and Strategic Customer Planning
Lindt & Sprungli USA
Collaborative Strategies

D3 | How Transparency Influences Shopper, and the Implications for Commerce and Retail

Chief Marketing Officer
Label Insight
Omnichannel Solutions

E3 | Technology and Shopper Marketing — Step into the Future

Chief Creative Officer
Arc Worldwide
Shopper Technology
EVP, Global Business Development & Innovation
Leo Burnett/Arc
Shopper Technology
Wednesday, September 27, 2017 - 3:00pm to 3:45pm

A4 | The Future of Insights: Building an Insights Capability to Lead the Change

Senior Consultant
Capre Group
Insights to Activation
Associate Director, Consumer & Market Insights
Colgate-Palmolive Company
Insights to Activation

C4 | Building Customer Centricity Through an Enhanced Joint Business Planning Process

Sr. Director of Shopper Marketing
Dr Pepper Snapple Group
Collaborative Strategies
President, Consumer and Shopper
IN Marketing
Collaborative Strategies

D4 | The Future of Shopping: Exploring the Omnishoppertunity

VP of Client Development
Nielsen
Omnichannel Solutions

E4 | Twenty Million Data Points - Early Insights for Executing and Measuring In-Store Marketing

Director of Retail Marketing and Insights
Berkshire Hathaway - Duracell
Shopper Technology
CEO
Shelfbucks
Shopper Technology
Wednesday, September 27, 2017 - 5:00pm to 7:00pm
Thursday, September 28, 2017 - 8:00am to 8:45am

A5 | Seasonal Section Reinvention: Combining Shopper Behavior with Shopper Attitudes

Sr. Manager of Shopper Insights
The Hershey Company
Insights to Activation
Partner
Explorer Research
Insights to Activation

F1 | The “Why” Behind What We Buy

SVP, Group Planning Director
FCB/RED
Understanding the Shopper
Sr. Brand Manager, Stella Artois
Anheuser Busch
Understanding the Shopper

H1 | The Influence of Influencers, Social Influence and Video Content Benchmarking Study for Shopper Marketers

Research Director
Geometry Global
SoLoMo
CMO
gen.video
SoLoMo

J1 | Transforming Retail Business With a Hybrid Approach to Marketing and Merchandising

Chief Marketing & Information Officer
BevMo!
Retail Bricks & Clicks
CEO
PureRed | Ferrara
Retail Bricks & Clicks
Thursday, September 28, 2017 - 9:00am to 10:00am

K2 | How Digital Has Restructured Retail Faster Than a Dash Button…

VP, Executive Creative Director
CVS Health
Keynotes
Founder, CEO & Chief Shopper
WSL Strategic Retail
Keynotes
Thursday, September 28, 2017 - 1:00pm to 1:45pm

A6 | Thinking Differently, the Disney Way

Innovation & Creativity Catalyst
id8&innov8
Insights to Activation

F2 | Cracking the Digital Code: Understanding Where and When to Engage

Director, Digital Shopper Marketing Capability, Shopper Marketing
The Coca-Cola Company
Understanding the Shopper

G2 | If You Go Digital, Merchandising Will Come

Digital Solutions
VP of Shopper Marketing
Quotient Technology
Digital Solutions
VP & General Manager, U.S. Sales
Quotient Technology Inc.
Digital Solutions

H2 | Taking a Gamble: How Tyson Pioneered Innovation in Social Media Testing to Reach Millennials

Sr. Manager, Shopper Marketing
Tyson Foods
SoLoMo
VP, Business Development
Collective Bias
SoLoMo

J2 | Bricks & Clicks Retail: From Enemies to Allies

Sr. Director, Retail Evolution & Insights Driven Performance
The Hershey Company
Retail Bricks & Clicks
President & Founder
Wild Blue Technologies
Retail Bricks & Clicks
Thursday, September 28, 2017 - 2:00pm to 2:45pm

A7 | Five Pain Points Millennial Moms Are Begging Brands To Solve

Sr. Consultant
The Mom Complex
Insights to Activation

F3 | Does Creative Really Matter?

President
SellCheck/MarketingLab
Understanding the Shopper
VP of Marketing
Prestige Brands
Understanding the Shopper

G3 | Leveraging Digital and Mobile to Drive Traffic and Conversion

Shopper Marketing Manager
Mars Chocolate NA
Digital Solutions

H3 | How REI Moves Mountains & Drives Conversations With Native Content

Head of Market Development
Sharethrough
SoLoMo
Manager of Paid Media & Local Marketing
REI
SoLoMo

J3 | How IoT Is Changing the Customer Journey for Durables & Home Improvement Brands at Retail

VP, Digital
Catapult
Retail Bricks & Clicks
SVP Account/Strategy
Catapult
Retail Bricks & Clicks
Sr. Director, Brand & Marketing Services
Whirlpool Corp.
Retail Bricks & Clicks
Thursday, September 28, 2017 - 3:00pm to 3:45pm

A8 | The 'Je Ne Sais Quoi' Your Next Product Launch Needs

Head of Shopper Marketing
Johnson & Johnson
Insights to Activation
Director
MaxPoint Solutions Group
Insights to Activation
Sr. Manager of Consumer Activation
Johnson & Johnson Skincare Brands
Insights to Activation

G4 | Curing “Island Syndrome” in Digital Grocery

VP, Information Services
Lunds & Byerlys
Digital Solutions
CEO
Unata
Digital Solutions

H4 | Connecting Passion and Purchase with Data, Content and Social

Co-Founder & CEO
Ahalogy
SoLoMo
VP, Marketing & Business Development
Jo-Ann Stores
SoLoMo

J4 | Understanding Immediate Consumption Shopping Trips to Activate the C-Store Shopper

SVP, Brand Advertising & Retail Strategy
PRN - Stratacache
Retail Bricks & Clicks
Director, Shopper Marketing: Walmart, West Grocery & C-stores
Dr. Pepper Snapple Group
Retail Bricks & Clicks
VP, Director of C-Store
IN Marketing Services
Retail Bricks & Clicks