Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

Expo Schedule

Below is a general overview of the Symposiums, Breakout Sessions and General Sessions/Keynotes available at Expo. To choose your schedule, click the links below to filter by day and/or track. Please note, different tracks run on different days. General Sessions/Keynotes are open to all Expo attendees.

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Tuesday 9/20 | Wednesday 9/21 | Thursday 9/22

Tuesday, September 20, 2016 -
8:00am to 4:30pm
Tuesday, September 20, 2016 -
1:00pm to 4:30pm

S2 | The Shopper Solution: Driving Growth Through Stronger Insights Identification and Activation

Director, Professional Development
Path to Purchase Institute
Symposiums (Tuesday Only)
Head of Insights & Strategy
Shoptology
Symposiums (Tuesday Only)

S3 | Transform Your Approach to Product Line Reviews – From Adversaries to Win-Win-Win Partnerships

Director of Strategy
SFW
Symposiums (Tuesday Only)
Founding Partner and Executive Director of Home Improvement Research
Cleveland Research Company
Symposiums (Tuesday Only)
CEO
SFW
Symposiums (Tuesday Only)
Director of Digital
SFW
Symposiums (Tuesday Only)

S4 | Courting Today's Health-Oriented Shopper

Editorial Director, Progressive Grocer/Progressive Grocer Independent/Retail Leader
Stagnito Business Information + Edgell Communications
Symposiums (Tuesday Only)
Global VP
1WorldSync
Symposiums (Tuesday Only)
Owner
supermarketguru.com
Symposiums (Tuesday Only)
Director of Strategic Insights
Nielsen
Symposiums (Tuesday Only)
Wednesday, September 21, 2016 -
7:30am to 8:45am

W1 | Changing the Menu: Marketing to the Natural and Organic Food Shopper

SVP, CPG & Digital Shopper Lead
Momentum Worldwide
Who's Who Breakfast Presentation
SVP
Willard Bishop, an Inmar Analytics Company
Who's Who Breakfast Presentation
Senior Director, Promotion and Shopper Analytics
Inmar Center for Brand Excellence
Who's Who Breakfast Presentation
Wednesday, September 21, 2016 -
8:00am to 8:45am

A1 | Read Our Lips, er, Minds: What ChapStick Reveals About Our Unconscious Brains

Director, Shopper & Category Insights
Pfizer Consumer Healthcare
Insights to Activation
Director, Client Solutions
Isobar Marketing Intelligence Practice
Insights to Activation

B1 | A Shopper-Back Approach to Planning

Shopper Marketing Best Practices
Director, Research
Geometry Global
Shopper Marketing Best Practices
Director, Shopper Marketing
Mondelez International
Shopper Marketing Best Practices

C1 | Shaping the Path to Purchase to Successfully Launch Innovation: Amopé at Target

VP
IN Marketing Services
Collaboration
Shopper Marketing Team Lead
RB
Collaboration

D1 | Finding Shopper Media Nirvana

Sr. Marketing Manager, Soup & Broth Activation
Campbell Soup Co.
Digitally Integrated Solutions
Director, Digital Media
The Mars Agency
Digitally Integrated Solutions

E1 | Connecting with the Next Generation of Homeowners

Creative Director
Upshot
Home Improvement Channel Strategies
SVP, Planning
Upshot
Home Improvement Channel Strategies

F1 | Driving Shopper Engagement with Beacons (SOLD OUT)

Group Director - Digital Innovation
The Coca-Cola Company
Leveraging Mobile
Director, Shopper Strategy & Innovation
The Coca-Cola Company
Leveraging Mobile
Wednesday, September 21, 2016 -
9:00am to 10:00am

K1 | Designing the Customer Experience of the Future

VP, Marketing Customer Experience
Walmart U.S.
Keynotes (Wednesday & Thursday)
Wednesday, September 21, 2016 -
10:15am to 11:00am

Z3 | Docent Tour of the Exhibit Hall (SOLD OUT)

Networking (Wednesday & Thursday)
Wednesday, September 21, 2016 -
11:15am to 12:00pm

Z4 | Docent Tour of the Exhibit Hall (SOLD OUT)

Networking (Wednesday & Thursday)
Wednesday, September 21, 2016 -
1:00pm to 1:45pm

A2 | Driving Relevancy through Insights and Collaboration: Mars Chocolate & Wrigley Super Bowl

Shopper Marketing Team Lead
Mars Chocolate
Insights to Activation
Shopper Marketing Manager
Mars Chocolate
Insights to Activation
Sr. Shopper Marketing Manager
Wrigley
Insights to Activation
Shopper Marketing Manager
Mars Chocolate
Insights to Activation

B2 | Building Value with Shopper Platforms

Director, Shopper Marketing Center of Excellence
Colgate-Palmolive
Shopper Marketing Best Practices
Director, Retail Shopper Solutions
Colgate-Palmolive
Shopper Marketing Best Practices

C2 | How Collaboration with Retailers, Industry Partners and Cross-Functional Teams Can Lead to Big Ideas

Sales Strategy, Shopper Marketing Manager
Heineken USA
Collaboration
Chief Client Officer
Snipp Interactive
Collaboration
SVP, Digital
News America Marketing
Collaboration
Group Senior Account Director
IN Marketing
Collaboration

D2 | How to Leverage Digital Coupons to Fuel Your Overall Marketing Strategy

CEO
YOU Technology
Digitally Integrated Solutions
Director, Digital Commerce
Wakefern Food Corp.
Digitally Integrated Solutions

E2 | Ace’s Paint Reinvention: A Successful Store Transformation

General Manager – Ace Business Unit
The Valspar Corporation
Home Improvement Channel Strategies
Corporate Manager, Store Projects
Ace Hardware Corp.
Home Improvement Channel Strategies
VP, General Manager
TouchPoint360
Home Improvement Channel Strategies
SVP
Niven Marketing
Home Improvement Channel Strategies

F2 | The Rise of the Connected Marketer – the Next Frontier of Marketing

Managing Partner
mCordis, Inc.
Leveraging Mobile
Wednesday, September 21, 2016 -
2:00pm to 2:45pm

A3 | Start with the Shopper – Driving Sales Through Insight-Based Aisle Reinvention

Sr. Manager, Shopper Insights
The Hershey Co.
Insights to Activation
Partner
Explorer Research
Insights to Activation

B3 | Building a Bridge Between Category Management and Marketing Process

VP, Creative Director
Catapult Marketing
Shopper Marketing Best Practices
Sr. Director of Visual Merchandising
Bayer
Shopper Marketing Best Practices

C3 | Facebook, MyWebGrocer, and Albertsons Companies - Open Discussion of Collaboration to Drive Immediate and Long-Term Sales Through Digital Content and Channels

Industry Lead, US CPG
Facebook
Collaboration
VP, Social & Digital Marketing
Albertsons Companies
Collaboration
SVP, Digital Marketing Services
MyWebGrocer
Collaboration
VP, Shopper Marketing
Albertsons Companies
Collaboration

D3 | Improving Shopper Targeting

SVP, MaxPoint Solutions
MaxPoint Interactive International
Digitally Integrated Solutions
Customer Director, Shopper Marketing
Mondelez International
Digitally Integrated Solutions
Customer Director, Shopper Marketing, Value & Convenience Channels
Mondelez International
Digitally Integrated Solutions

E3 | Virtual Reality, Big Data and Everything You Want to Know About How Your Customers Shop

Co‐founder & CEO
Marxent
Home Improvement Channel Strategies

F3 | Insights into Mobile Shopper Marketing (SOLD OUT)

VP, Media COE
IRI
Leveraging Mobile
Marketing Manager
Heineken USA
Leveraging Mobile
CEO
Crisp
Leveraging Mobile
Wednesday, September 21, 2016 -
3:00pm to 3:45pm

A4 | You Don't Have a Consumer Until You Have a Shopper

Sr. Strategist
Grey Global
Insights to Activation
Executive Creative Director, Grey Shopper
Grey Global
Insights to Activation

B4 | The Future of Marketing: Integrating Consumer, Shopper and Trade Plans

Lead Strategist
Syntegrate Consulting
Shopper Marketing Best Practices
Sr. Director, Shopper Marketing
E&J Gallo
Shopper Marketing Best Practices

C4 | Lightning in a Bottle: A Winning Formula for Integrating Sales, Marketing and Retail Partners

VP, North American Sales & Customer Marketing
World Kitchen
Collaboration
Founder & Chief Content Officer
Rocket Man Digital
Collaboration

D4 | Finding Growth on the Rapidly Evolving Path to Purchase

Digitally Integrated Solutions
President, Consumer & Shopper Marketing
IRI
Digitally Integrated Solutions

E4 | Ten Trends Driving In-Store Conversion (SOLD OUT)

VP, Brand Marketing, NA
Whirlpool Kitchen Aid
Home Improvement Channel Strategies
SVP, Executive Creative Director
Catapult Marketing
Home Improvement Channel Strategies
SVP, Account/Strategy
Catapult Marketing
Home Improvement Channel Strategies

F4 | Online Meets In-Store: Building Your Audience with Gamified Mobile Content and Interactive Coupons

CEO & Founder
FunMobility
Leveraging Mobile
Wednesday, September 21, 2016 -
4:30pm to 6:00pm

Z1 | Design of the Times Awards Reception & Ceremony

Networking (Wednesday & Thursday)
Wednesday, September 21, 2016 -
5:30pm to 7:30pm

Z2 | P2PI's Women of Excellence Awards & Reception

Networking (Wednesday & Thursday)
Thursday, September 22, 2016 -
8:00am to 8:45am

G1 | Making Sense in the Performance Economy

General Manager
Hunter Straker
Measurement & ROI
Director, Shopper Marketing
Starbucks
Measurement & ROI

H1 | The Inadequacy of In-Store P-O-P Design

Director, Strategy & Research
Purchase Point
P-O-P & In-Store Activation
President & CEO
Purchase Point
P-O-P & In-Store Activation

J1 | Collapsing the Purchase Funnel to Accelerate the Consumer Path from Browse to Buy

Associate Director, National Shopper Marketing
The Clorox Co.
Personalization & Integration
Managing Director, Digital Commerce & Integration
TPN
Personalization & Integration
Associate Director, Marketing Communications
The Clorox Co.
Personalization & Integration

L1 | “Must See” Innovations: A Collection of the Best for 2016

EVP, Innovation & Growth
Arc Worldwide/Leo Burnett
Trends & Technology

M1 | Driving Center Store Sales and Profits Through Shopper Experience

Sr. Manager, Shopper Strategy & Innovation
The Coca-Cola Company
Solutions for Retailers

N1 | Putting the Value Back into Digital Coupon Redemption with ConAgra’s Snack Pack

CEO
Collective Bias
Power of Social
Sr. Director, Shopper Marketing
ConAgra Foods
Power of Social
Thursday, September 22, 2016 -
9:00am to 10:00am

K2 | How a Compelling Integrated Marketing Campaign Can Capture the Hearts and Minds of Your Shoppers and Consumers

GVP, GMM Competitive Convenience
Walgreens
Keynotes (Wednesday & Thursday)
SVP, Strategic Marketing
The Coca-Cola Company
Keynotes (Wednesday & Thursday)
Thursday, September 22, 2016 -
10:15am to 11:00am

Z5 | Docent Tour of the Exhibit Hall

Networking (Wednesday & Thursday)
Thursday, September 22, 2016 -
11:15am to 12:00pm

Z6 | Docent Tour of the Exhibit Hall

Networking (Wednesday & Thursday)
Thursday, September 22, 2016 -
1:00pm to 1:45pm

G2 | Align, Aim, Perform and Grow Your Business with Shopper Marketing

Founder & CEO
Foresight ROI
Measurement & ROI
Director, Shopper Marketing, Category Advisory & Multi-Cultural Capabilities
The Clorox Co.
Measurement & ROI

H2 | Breathing Life Back into Brick and Mortar

Director, Category Strategy and Insights - Large Format
The Hershey Company
P-O-P & In-Store Activation
President
Zoetic Retail
P-O-P & In-Store Activation

J2 | How Technology Wins Trips and Grows Baskets

Dollar General Customer Team Marketing Manager
Procter & Gamble
Personalization & Integration
Client Director
Quotient Technology Inc.
Personalization & Integration

L2 | Enhancing Retail Relationships: The Value of Communication and Collaboration Through Virtual Reality Simulations

Chief Customer Officer
InContext Solutions
Trends & Technology
Sr. Director, Customer Strategy & Planning
Edgewell Personal Care
Trends & Technology

M2 | Creating Consistency Amongst Chaos: How Cricket Mastered its Brand Message Across Retail Channels (SOLD OUT)

Sr. Managing Director, Client Services
TPN
Solutions for Retailers
Director of Merchandising and Store Design
Cricket Wireless
Solutions for Retailers

N2 | Is the Future of Shopping About People or Cookies?

VP of CPG
Pandora
Power of Social
SVP
LiveIntent
Power of Social
Sales Strategy and Shopper Marketing Manager
Heineken USA
Power of Social
VP, Category Sales Director
AOL
Power of Social
Thursday, September 22, 2016 -
2:00pm to 2:45pm

G3 | Do Your Mobile Metrics Measure Up?

CMO
4INFO
Measurement & ROI

H3 | Winning In-Store - 8 Habits of Highly Successful Point-of-Sale Programs

EVP
GfK
P-O-P & In-Store Activation
SVP, Shopper & Retail Strategy
GfK
P-O-P & In-Store Activation

J3 | How to Make Data Your Secret Weapon to Drive Sales in a Digital World

Head of CPG Shopper Marketing
Oracle Data Cloud
Personalization & Integration
Head of Brand Strategy - CPG
Oracle Data Cloud
Personalization & Integration

L3 | Making the Cut: Inside the Devil's Cut Virtual Reality Experience

Commercial Marketing Director – Bourbon Portfolio
Beam Suntory
Trends & Technology
Group Account Director
Geometry Global
Trends & Technology

M3 | Unlocking Growth in the New Retail World – An Industry Leading Panel Discussion (SOLD OUT)

Sr. Director, Shopper Marketing & Experience
CVS Health
Solutions for Retailers
Sr. Director, Shopper Solutions
Johnson & Johnson
Solutions for Retailers
Managing Director, Category Leadership
Nestle-Purina
Solutions for Retailers
CEO
Capre Group
Solutions for Retailers
Sr. Director, U.S. Sales Strategy & Shopper Engagement
The Hershey Co.
Solutions for Retailers
Industry Expert, Strategic Sales & Planning
Capre Group
Solutions for Retailers

N3 | Don’t Let Review Content Go to Waste: Leveraging Syndication to Boost Sales

VP, Global Digital Marketing
World Kitchen
Power of Social
CEO
PowerReviews
Power of Social
Thursday, September 22, 2016 -
3:00pm to 3:45pm

G4 | Rethinking Customer (Retailer) Segmentation

CEO & Founder
Retail Performance Solutions
Measurement & ROI

H4 | Creativity in Shopper Marketing: A Showcase of Ideas

SVP, Executive Creative Director
Epsilon
P-O-P & In-Store Activation
SVP, Group Creative Director
Epsilon
P-O-P & In-Store Activation

J4 | Do You Believe in a Thing Called Audience Insights?

Personalization & Integration
VP of Helix
MediaMath
Personalization & Integration

L4 | Making Shoppers the Hero: Unlocking Virtual Reality Experiences to Win at Retail

Group Account Director
The Integer Group
Trends & Technology
Director, Integrated Promotions
Kellogg Company
Trends & Technology

M4 | Winning the Week: Improve Your Program Effectiveness by Knowing When to Spend

VP, Account Solutions
Kantar Media
Solutions for Retailers

N4 | Power of the Consumer Voice: How to Transform Reviews into Sales

CEO & Co-Founder
Influenster
Power of Social
President & Co-Founder
Influenster
Power of Social