Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Choose Your P2PX Experience

P2PX is designed to help you create the unique experience to meet your critical business and professional needs.

  • If you’re new to the shopper industry, select seminars across various tracks to understand the breadth of the industry. Then, spend time on the exhibit hall floor to understand the wide range of solutions available to reach shoppers.
  • If you’re a seasoned shopper professional, choose seminars that will keep you up-to-date on the latest research, insight and skills required to amplify your shopper programs. Meet with your existing solution providers to see what they are doing with other clients or visit new exhibitors to see the latest shopper solutions available.
  • If you direct the shopper function within your organization or need solutions and ideas to solve critical business issues, discover where the industry is headed and the best ways to position your company to succeed. Visit the exhibit hall floor to see cutting-edge technological solutions that will help you win at retail next year and beyond.

At P2PX you also have the flexibility to attend one seminar to supplement a specific training need or select the premium experience to immerse yourself in all that P2PX has to offer -- including access to eight seminars spanning two days, both keynote address, the trade show floor and the Women of Excellence Awards Reception.




  • A2 Owning Friendsgiving and Holiday at Target
  • B2 The Biggest Launch in M&M’s History: How to Personalize this National Launch for Key Retailers
  • J4 Understanding Immediate Consumption Shopping Trips to Activate the C-Store Shopper


  • D1 The Myth of Omnichannel: How changing shopper behaviors are redefining the physical and digital shopping experience
  • F1 The “Why” Behind What We Buy
  • F4 Leveraging the Power of Emotion to Connect with Shoppers


  • C4 Building Customer Centricity Through an Enhanced JBP Process
  • E2 Closing the Gap Between Online and Brick & Mortar with Data and Artificial Intelligence
  • H4 Connecting Passion and Purchase with Data, Content and Social


  • A6 Thinking Differently, the Disney Way
  • E1 Amazing Starts with Immersive Shopper Experiences
  • H3 How REI Moves Mountains & Drives Conversations With Native Content


  • A1 LIFE Path - Cutting Edge Techniques to Decipher P2P 3.0
  • D4 The Future of Shopping: Exploring the Omnishoppertunity
  • E3 Technology and Shopper Marketing — Step into the Future