Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

The Path to Purchase Expo is a highly concentrated, solution-driven conference and trade show
designed to empower those who execute marketing and sales strategy along the path to purchase.

Bridging the Gap Between Knowledge & Execution

The Expo exhibit hall is designed to help you build relationships, forge connections and create partnerships with capable solution providers. Here you'll be able to meet over one hundred exhibitors offering next-generation solutions for your marketing challenges. For a complete list of exhibitors, click here

Peruse the latest innovations in:

  • Retail Activation
  • Shopper Engagement 
  • Shopper & Retail Insights
  • Digital Solutions 
  • E-Commerce 
  • Couponing
  • Mobile & Social Communication 
  • Measurement 
  • Promotions
  • Displays


Curating the Expo Experience

The Expo show floor is curated with special maps and other guide posts to reveal what solutions are available so you can efficiently invest your time meeting the best industry partners. Pay particular attention to the companies that have been designated as "Editors' Choice." These firms have been selected by the editors of Shopper Marketing magazine as "must see" exhibits because of their fresh approach or a unique innovation worthy of special attention. Click here to download exhibitors by category, read company descriptions and see the Editors' Choice designees. 

Docent-Led Tours for Brands & Retailers

It can be overwhelming to navigate the offerings lining the aisles of the show floor. To quickly learn what is hot, trending and new, sign up for a docent-led tour from experts at Arc Worldwide. Walk the show floor for an efficient overview – learn a little about a lot of exhibitors in a short time. 

Sign up for a Docent Tour when you register for Expo. Choose one of these times:

Wednesday, Sept. 21
10:15 am - 11:00 am
11:15 am - 12:00 pm

Thursday, Sept. 22
10:15 am - 11:00 am
11:15 am - 12:00 pm

VR/AR Experience

This year's Expo will be bringing Virtual Reality/Augmented Reality to life by featuring exhibitors who offer a virtual or augmented reality solution for CPG brands, retailers and the trade. This collaborative effort between P2PI and the VR/AR Association will demonstrate how this immersive technology can enhance shopper engagement and influence decision-making in any retail environment.

Several VR/AR-focused seminars will be intertwined in the educational program at Expo. Expert speakers will demonstrate case studies, research and examples of how VR/AR can impact shoppers.

A select group of companies have been invited to exhibit at the Expo to showcase their VR/AR solutions on the Expo show floor. These exhibitors will receive special identification in the show directory with the VR/AR icon, and they'll be visibly marked on the show floor with a VR/AR Experience floor tiles in front of each booth. These featured participants will offer you the opportunity to experience this promising new technology.