Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Choose Your Experience

The P2PX exhibit hall is designed to help you build relationships, forge connections and create partnerships with capable solution providers. You'll create unique, rewarding experiences based on your individual needs and goals.

If you’re new to the shopper industry, select seminars across various tracks to understand the breadth of the industry. Then, spend time on the exhibit hall floor to understand the wide range of solutions available to reach shoppers.

If you’re a seasoned shopper professional, choose seminars that will keep you up-to-date on the latest research, insight and skills required to amplify your shopper programs. Meet with your existing solution providers to see what they are doing with other clients or visit new exhibitors to see the latest shopper solutions available.

If you direct the shopper function within your organization, discover where the industry is headed and the best ways to position your company to succeed. Visit the exhibit hall floor to see cutting-edge technological solutions that will help you win at retail next year and beyond.

For a complete list of exhibitors, click here

Suggested Seminars

Some Relevant Exhibitors


Successful Retail Activations

A2 Owning Friendsgiving and Holiday at Target

A3 Activate at Walmart

B2 The Biggest Launch in M&M’s History: How to Personalize this National Launch for Key Retailers

C2 Collaborative Planning with Albertsons Companies

J4 Understanding Immediate Consumption Shopping Trips to Activate the C-Store Shopper

  • Fandango Rewards
  • RevTrax
  • shopliftr

Shopper Behavior Insights

A5 Seasonal Section Reinvention: Combining Shopper Behavior with Shopper Attitudes

D1 The Myth of Omnichannel: How changing shopper behaviors are redefining the physical and digital shopping experience

F1 The “Why” Behind What We Buy

F4 Leveraging the Power of Emotion to Connect with Shoppers

J1 Transforming Retail Business With a Hybrid Approach to Marketing and Merchandising

  • Custom Intercept Solutions
  • InContextSolutions
  • MarketingLab/SellCheck

Data & Connectivity

A8 The ‘Je Ne Sais Quoi’ Your Next Product Launch Needs

C4 Building Customer Centricity Through an Enhanced JBP Process

E2 Closing the Gap Between Online and Brick & Mortar with Data and Artificial Intelligence

E4 Twenty Million Data Points - Early Insights for Executing and Measuring In-Store Marketing

H4 Connecting Passion and Purchase with Data, Content and Social

  • MaxPoint
  • RSI - RetailSolutions Inc.

Innovative Experiences

A6 Thinking Differently, the Disney Way

B1 The Power of Storytelling in Shopper Marketing

B3 Turning NFL Fans into Loyal Shoppers

E1 Amazing Starts with Immersive Shopper Experiences

H3 How REI Moves Mountains & Drives Conversations With Native Content

  • WildBlueTechnologies

Building for the Future

A1 LIFE Path - Cutting Edge Techniques to Decipher P2P 3.0

A4 The Future of Insights: Building an Insights Capability to Lead the Change

D4 The Future of Shopping: Exploring the Omnishoppertunity

E3 Technology and Shopper Marketing — Step into the Future

J2 Bricks & Clicks Retail: From Enemies to Allies

  • PureRED
  • Cierant


Peruse the latest innovations in:

  • Retail Activation
  • Shopper Engagement 
  • Shopper & Retail Insights
  • Digital Solutions 
  • E-Commerce 
  • Couponing
  • Mobile & Social Communication 
  • Measurement 
  • Promotions
  • Displays


Curating the Expo Experience

The Expo show floor is curated with special maps and other guide posts to reveal what solutions are available so you can efficiently invest your time meeting the best industry partners. Pay particular attention to the companies that have been designated as "Editors' Choice." These firms have been selected by the editors of Shopper Marketing magazine as "must see" exhibits because of their fresh approach or a unique innovation worthy of special attention.