Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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The standing-room-only atmosphere contributes to the energy and excitement generated by P2PX's top-notch keynote speakers.

Admittance to each Keynote Address is included in your P2PX registration.

K1 - Converting Inspiration to Measurable Action

Wednesday, Sept. 27, 9:00 - 10:00 am

Brian Monahan, Head of Vertical Strategy, PINTEREST

Pinterest is more than just a new shopping platform – it represents entirely new ways of thinking, and this deep dive session will yield some powerful insights into the future of shopping. In this keynote address, attendees will:

  • Explore the new path to purchase.
  • Learn how to move consumers from inspiration to action.
  • Discover how to establish brand preference to capture and retain incremental customers.

     

K2 - How Digital Has Restructured Retail Faster Than a Dash Button...

Thursday, Sept. 28, 9:00 - 10:00 am

Brett Gerstenblatt, VP, Executive Creative Director, CVS HEALTH

Wendy Liebmann, Founder, CEO & Chief Shopper, WSL STRATEGIC RETAIL

Examine how digital has changed — and will change — the retail and the brand landscape and learn how CVS Health has evolved its relationship with shoppers through a multifaceted digital strategy. In this keynote address, ttendees will learn:

  • How digital shopping tools, including curbside pickup, subscriptions, self-checkout, digital coupons and personalization measure up in shoppers’ lives today — and will in the future.
  • How the right digital tools can drive basket size and sales in-store.
  • How CPG companies need to build digital partnerships with retailers going forward.