Alison Chaltas has been a strategic thought leader at the forefront of shopper insights and category management for the past 30 years, helping clients connect the dots across diverse data sources to develop growth strategies for the future of shopping in our connected world. Her core strength is building brands and organizations through creative insight-based retail solutions across physical and digital channels. After a decade at P&G, opening new channels of distribution and inventing new frameworks for category management and shopper insights, Chaltas shifted to the world of consulting, helping manufacturers and retailers collaboratively build their brands and teams. She co-founded and built Interscope, a data-driven sales and marketing consultancy focused on growing brands through retail. Chaltas received bachelor’s in economics from Harvard and an MBA from Northwestern University’s Kellogg School of Management.