Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Alister Greenwood

Head of Global E-Commerce Insights
Mondelez International

Alister Greenwood’s experience spans marketing, shopper insights, analytics and strategic planning, with expertise working across multiple categories and countries. Greenwood leads the strategic development of e-commerce shopper research to drive understanding of shopper behavior, enabling Mondelez brands to win at the “point of buying” on the digital shelf. He has experience in retail, global agency networks and major CPGs, driving growth on iconic brands such as Sour Patch Kids, Halls, Dove, Axe, Red Bull, Innocent Drinks, Lindt, Gillette, Budweiser and Michelob. He is passionate about transforming agency service provision, translating data into motivating calls to action and connecting deep consumer and shopper insights to win in emerging media and retail channels.