Bob Gilbreath has led new product innovation and the digital transformation of marketing as a brand manager, agency lead, startup founder and investor. Ahalogy is a leading data-driven social media software startup that works with clients such as Procter & Gamble, Kraft and Mercedes. Previously, Gilbreath was a partner at Bridge Worldwide, a digital agency which was acquired by WPP. Post-acquisition, he became chief strategy officer of POSSIBLE. Gilbreath is the author of The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning (McGraw-Hill). His career started in marketing at P&G, where he launched Mr. Clean Magic Eraser and was named an Advertising Age Top 50 Marketer. He has an MBA in Marketing from NYU and a BA in Economics from Duke University.