Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Brett Gerstenblatt

VP, Executive Creative Director
CVS Health

Brett Gerstenblatt has led the development of corporate branding, marketing and communications programs for progressive companies for more than 15 years. He has advised C-suite executives and collaborated with leadership at a broad range of organizations including nonprofits, startups and Fortune 500s, helping them pursue new strategies, respond to competitive challenges and adapt to changing environments.

Currently he works with executives and senior leaders to ensure CVS Health's purpose, strategy and values are being expressed properly and consistently every day. Partnering with internal and external agencies, he leads the ideation and implementation of brand identity systems, marketing campaigns and customer experiences to extend the influence and impact of the largest pharmacy innovation company in the United States.

Prior to CVS Health, Gerstenblatt was as an expert in McKinsey & Company’s marketing and sales practice. While at the firm he served clients across diverse industries and was a founding member of McKinsey's experimental design studio.

In 2001 Gerstenblatt founded a boutique branding and marketing consultancy and led the firm through 2011. He and a team of cross-functional consultants, partners, experts and specialists created business and brand strategies, built thought leadership and engagement platforms, empowered users with innovative digital tools, applications and training and prototyped and piloted new marketing ideas and concepts.

Before starting his own company, Gerstenblatt was a designer, a practice leader at a digital marketing agency and the executive creative director at a strategic communications firm. He has been a guest lecturer and critic at Parsons New School of Design, the Hartford Art School, University of Hartford, the Graduate Center, CUNY and Columbia University. He completed his senior thesis at the Rhode Island School of Design and studied abroad at the Hogeschool voor de Kunsten Arnhem and the University of Haifa. He earned a Bachelor of Fine Arts in Visual Communications from the Hartford Art School, University of Hartford.