Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Brian Kavanagh

Sr. Director, Retail Evolution & Insights Driven Performance
The Hershey Company

Brian Kavanagh is responsible for leading a Center of Excellence team of futurists that builds and executes Hershey’s category management capabilities, customer collaborative planning process and future-focused, non-product innovation to help drive unmet consumer demand. In this role, he balances the development of tactical and strategic capabilities to drive overall category growth with a robust pipeline of strategic levers to prepare retail partners for the impact of future trends. Kavanagh has also held various roles of leadership within Hershey’s category strategy and insights group working with Walmart, food, c-store, dollar and drug retailers to deeply understand shoppers, categories, retailers and broader macro trends for the mutual benefit of Hershey, retailers, and shoppers. Kavanagh has held roles in sales, marketing, category management and business development at both Hormel Foods and Miller Brewing. Kavanagh has a bachelor’s in Marketing from the University of Georgia.