Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

David Johnson

VP of Shopper Marketing
Quotient Technology
David Johnson

David Johnson started his CPG career with Procter & Gamble in 2010 in brand management on the Duracell brand. He was integral in creating a digital footprint for the billion-dollar brand, moving the marketing mix from being heavily traditional to digitally focused. Johnson has been recognized with many industry awards behind the creation of Duracell’s “Power Forward” disaster relief platform and Millennial-focused “Trust Your Power” digital content platform. Johnson also led shopper marketing on the P&G Walmart customer team, contributing to multiple top-tier item launches with Walmart on Gillette, Always Discreet and Metamucil. He leads Quotient’s shopper marketing organization, which links CPG companies and retailers to drive efficient and significant volume growth at retailers throughout the U.S.