Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention CenterĀ | Rosemont (Chicago) IL

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Dedra Berg

Sr. Director of Marketing
Smithfield Foods

Dedra Berg has a traditional marketing background with more than 15 years in the CPG industry, including experience at General Mills, Nestle and what was then ConAgra Foods. She has been with Smithfield Foods for four years, leading the marketing team for the Fresh Pork Division, where she has grown the portfolio by 50% by applying CPG tactics to a traditionally commoditized category. This approach has enabled the company to meet annual sales and brand objectives, and also work more closely work with retail partners to drive consumer brand loyalty.