Heidi Froseth is the leader of Catapult's shopper marketing division and overall capability. Froseth is responsible for leading and managing the decentralized customer-expert teams located in top retailer headquarter locations. Prior to this role, she managed the Target shopper marketing team, and created both Catapult's and Geometry's Target shopper divisions. Froseth has more than 25 years of CPG marketing, sales and category experience, including brand marketing, national consumer promotions (Pillsbury Bake-Off and Kids' Bake-Off leadership), category sales, shopper marketing (inaugural shopper leadership for Pillsbury and Clorox) and supply chain management. All of these roles have been vital in shaping her consistent thought-leadership, innovative vision and pioneering business approach.