Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

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Katie Schiavone

Sr. Director, Shopper Marketing, NAN Brands & Gatorade
PepsiCo Demand Xcelerator

Katie Schiavone leads shopper marketing  programming within PepsiCo’s Demand Xcelerator team for North America Nutrition (NAN) brands and Gatorade/Propel. Shopper programs focus on translating brand innovation and promotion priorities at top retailers. Schiavone joined PepsiCo five years ago, leading Quaker shopper marketing efforts at Walmart, followed by a role in NAN sales leading strategic customer initiatives including breakfast and sports fuel reinvention at retail. Prior to PepsiCo she spent eight years at Saatchi & Saatchi X working on in-store category reinventions for Frito-Lay, Gerber Baby Food, and Millstone Coffee. She also worked on Quaker, Kroger, Walmart and various Procter & Gamble OTC brands while at Saatchi X. Schiavone has been included on the “Who’s Who” of Shopper Marketing list for several years and was in the first Women of Excellence in Shopper Marketing class awarded by the Path to Purchase institute. She graduated from the University of Colorado at Boulder and continues her post graduate studies through the Wharton e-learning MBA program.

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