Path to Purchase Expo

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October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Ken Cassar

Principal Analyst & VP
Slice Intelligence

Ken Cassar oversees Slice's research agenda, identifying and contextualizing e-commerce industry trends from Slice's panel of more than 4.5 million U.S. online consumers. Cassar previously was SVP, media analytic solutions, at Nielsen, where he developed innovative digital commerce measurement and advertising effectiveness solutions. Prior to Nielsen, Cassar was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. Cassar has an MBA and bachelor’s from the University of Connecticut.


Faculty Level: 
Institute Faculty