Ken Krasnow’s mission is to build omnichannel capabilities by setting strategy and developing new ways of working as well as tools that enable the seamless connection of brand messages from media to shelf. For him, marketing is about building brands and business, while driving incremental sales growth in ways that reinforce brand and customer distinction in the marketplace. Creating campaigns that solve problems for the shopper, customer and brands have been key to his success. Krasnow joined Sun Products from PepsiCo, where he had a progressive, 17-year career in brand, promotions and shopper marketing. Most recently, he served as senior director, portfolio marketing, where he was responsible for leading one of PepsiCo’s highest priority business groups within all channels of trade. Krasnow led the insights function, concept development, execution, digital activation and analysis for major campaigns including Super Bowl, March hoops, summer and NFL kickoff. Prior to PepsiCo, Krasnow worked on the agency side for Tracy Locke and Ryan Partnership in creative concept development and account management roles.