Kris Abrahamson joined The Mars Agency in early 2014 as VP, retail strategy, focusing on best practices and strategic frameworks for the organization. She recently assumed a role where she focuses on strategic solutions to drive growth for her clients. Prior to Mars, she spent three years with PepsiCo’s global nutrition group as the senior director of innovation and was responsible for forging new business capabilities, including leading the development of a long-term innovation pipeline for the global Tropicana brand. Before joining PepsiCo, Abrahamson was director, shopper marketing, for Sara Lee North America, where she led the evolution of the department into a shopper marketing team and implemented “The Sara Lee Way to Shopper Marketing”- an integrated business planning process to further the company’s focus on shopper marketing as a growth platform. She also spent 14 years with Kraft Foods, where she held a variety of marketing positions. She is an adjunct professor at NYU and co-developed the first ever shopper marketing curriculum for the university.