Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Kyle Morich

Senior Consultant
Capre Group
Kyle Morich

Kyle Morich has spent his career driving innovative marketing solutions for global consumer brands. He  is credited with founding the field of habit marketing, an approach for becoming the consumer’s automatic, unconscious choice by shaping attitudes and behaviors toward habit formation. This unique perspective into shopper behavior, combined with nearly a decade of consulting experience at both A.T. Kearney and his own boutique firm, allows Morich to provide clients with cutting-edge insights and strategy grounded in actionable recommendations. He received his Bachelor’s degree from the Goizueta Business School at Emory University.