Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Michelle Harmon-Madsen

SVP, Brand Partnerships
FreshDirect

Michelle Harmon-Madsen leads all shopper marketing efforts across the FreshDirect experience to connect brands with the company’s massive base of highly engaged online shoppers. She was previously vice president, director of global strategy and partnerships, for MediaVest. In that role, she developed entertainment properties for Procter & Gamble Entertainment, working closely with producers and content creators. She led sponsorship and business development for the “People’s Choice Awards.” Prior to MediaVest, Harmon-Madsen was vice president of branded entertainment for 19 Entertainment, where she led branded entertainment and sponsorship for “American Idol” and “So You Think You Can Dance.” She is a board director for the Advertising Women of New York and sits on Penn State University’s Smeal College of Business Alumni Society Board.

Faculty Level: 
Institute Faculty