Nicole Bleiwas is the vice president, insights & marketing at Flipp, a leading mobile marketplace that connects millions of shoppers with retailers and brands. She is responsible for driving insights and marketing strategy, helping Flipp transform the retail industry and reinvent digital shopping. Bleiwas has a successful track record of building and leading teams in the areas of insights, marketing, strategy and planning, most recently working for Kraft Heinz as Head of Insights & Strategy. Prior to Kraft, she worked at Canada Bread, Shopper’s Drug Mart and Coca Cola, where she built and executed shopper marketing and insight capabilities. She has judged the Canadian Shopper Innovation Awards, has spoken at the Strategy Shopper Marketing Forum and was a previous co-chair of the Canadian PROMO! Awards. She holds an MBA from Schulich School of Business and a BA in Statistics from Western University.