Rhonda Hiatt has been consulting in the world of retail and shopper for more than 15 years. From helping organizations develop shopper business verticals to publishing work on shopper psychology, she truly understands how to help companies use shopper to unlock category growth. She is currently executive director at Clear, where she leads the shopper and retail practice. Prior to joining Clear, Hiatt led the brand strategy, shopper sciences and analytics group at Interbrand Design Forum. She has spoken at numerous shopper conferences and is a current member of the Path to Purchase Institute Faculty.