Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Shelley Christianson

Sr. Manager of Shopper Insights
The Hershey Company

Shelley Christianson was awarded the 2015 Global Knowledge and Insights Award for delivering results, innovation and collaboration at Hershey. She is a leading expert on shopper insights and spoke at the 2015 Omni Shopper Conference. Before joining Hershey, Christianson worked in shopper marketing at SC Johnson and Kimberly-Clark. She uses her collaborative style to create and implement shopper based strategies. Christianson is a Faculty member for the Path to Purchase Institute.

 
Faculty Level: 
Institute Faculty